• Meaningful Growth

    Wednesday, December 15, 2010

    In the past 12 months, Twitter users sent an astonishing 25 billion Tweets and we added more than 100 million new registered accounts. In that time, our team has grown from 130 people to more than 350 today. We're thankful for every Tweet, every account, and every talented employee who has decided to join the Twitter team. This week, we've got some big news to share.

    As part of a significant new round of funding with investor Kleiner Perkins Caufield & Byers and existing investors, we've added two new members to Twitter's board of directors. Please join us in welcoming Mike McCue and David Rosenblatt. The experience these new directors bring to Twitter, along with this renewed investment, will help us continue to grow as a company and business.

    2010 was one of the most meaningful years since Twitter, Inc. was founded in 2007. We operate on a principle that people are basically good—when you give them a simple way to express this trait, they prove it to you every day. We're proud of what Twitter users have accomplished, we're proud of our work, and we're very proud of our team. Thanks for being a part of this work; it means a lot to us.
  • It's Business Time

    Twitter has long been a home for all kinds of businesses. Whether it’s a neighborhood ice cream shop (@humphryslocombe), a favorite store (@lululemon) or a socially responsible shoe company (@TOMSshoes), people have gotten special offers, great customer support and valuable information by following businesses on Twitter.

    Today we’re launching a revamped version of business.twitter.com – a site that provides the basics on how businesses can use Twitter effectively. We’ve seen tremendous growth in the creative ways businesses and organizations are leveraging Twitter, and we want to make sure you have access to their great ideas. We’ll continue to update the site with fresh use cases, tips, tools, and resources.

    The new business site provides information about Twitter features and tools – for example, how to use mobile to communicate with customers (Fast Follow) and how to share content on the web (Tweet Button). Business.twitter.com also has a section about our suite of Promoted Products – Promoted Trends, Promoted Accounts, and Promoted Tweets – and offers a way for businesses to contact us about advertising on Twitter.

    Follow @TwitterBusiness to keep up with the latest on how brands, businesses, schools, and community groups are using Twitter. And, if you have feedback on the new site or great examples of a business using Twitter, send us a Tweet!
  • #Hindsight2010: The Year’s Most Retweeted Tweets

    Tuesday, December 14, 2010



    In this edition of #Hindsight2010, we reveal the 10 Most Retweeted Tweets of the year.

    American TV personality Stephen Colbert (@StephenAtHome)
    tops the list with a wry Tweet about the Gulf Oil Spill, the year’s biggest Trend on Twitter. To commemorate the honor, Twitter is awarding Colbert --the titan of ‘Truthiness’-- the first-ever Golden Tweet award for the year’s Most Retweeted Tweet. Twitter co-founder Biz Stone personally presented Colbert with the award tonight on The Colbert Report.

    Musicians dominated 2010's Most Retweeted Tweets list: Drizzy Drake (@drakkardnoir) took the #2 spot, and Lil Wayne (@liltunechi) came in at #3. Fascination with Justin Bieber (@justinbieber) is still raging: he placed fourth, while pop stars Joe Jonas (@joejonas) and Rihanna (@rihanna) made the list at #6 and #9 with their Bieber-related Tweets. Congrats also go to Lady Gaga (@ladygaga) (#7) and Kanye West (@kanyewest) (#8).


    Humor is a key part of the Twitter experience, and the Most Retweeted list reflects the way that people use the service for comedy and parody. A Tweet from the spoof account @alqaeda clocked in at #5, and words of wisdom from @shitmydadsays rounded out the list at #10.


    Finally, an honorable mention goes out to everyone’s favorite feline meme, Long Cat (@longcat111, @longcat222 and @longcat333). The three Tweets that made Long Cat extra loooooong added up to one of the Most Retweeted moments of the year. Meow.
  • #Hindsight2010: Ten Most Powerful Tweets


    What makes a Tweet powerful?

    Every day, we are inspired by people using Twitter in unexpected ways to make the world a better place. Powerful Tweets have impact, relevance and resonance. In just 140 characters, you can change the game, make a difference in someone’s life, offer perspective, or bring aid to people in need. In this installment of #Hindsight2010, we honor the Ten Most Powerful Tweets of 2010.


    From a cry for help in the woods to a call for aid for a nation, the Most Powerful Tweets tell ten different stories about Twitter’s value in people’s daily lives. At the top of the Most Powerful Tweets list, journalist Ann Curry used Twitter to gain permission for a Doctors Without Borders plane to land in Haiti to assist the earthquake victims. Other powerful moments: The White House connected to Russian President Dmitry Medvedev on Twitter, an injured triathlete used Twitter to save her own life, a parody account defined the discussion about the Gulf Oil Spill, and the Ecuadorian government used Twitter to declare a state of emergency.


    To choose the Top Ten Most Powerful Tweets, the Twitter team reviewed Tweets, news stories and international events from the past year. With more than 25 billion Tweets sent in 2010, narrowing the list to just ten Tweets was a huge challenge. The final selections represent the dynamic ways that people use Twitter in the political world, for disaster relief, and to add commentary to news events, sports and entertainment.
  • #Hindsight2010: Top Trends on Twitter

    Monday, December 13, 2010


    From earthquakes and politics to popstars and hashtags, Twitter Trends are a window into what the world is talking about. In this edition of #Hindsight2010, we offer our list of the biggest Trends of the year.

    An astounding 25 billion Tweets were sent in 2010. We analyzed all those Tweets to identify the year’s Top 10 Trends, as well as the leading Trends in eight categories: News Events, People, Movies, Television, Technology, World Cup, Sports and Hashtags. Each Trend in the Top 10 list includes multiple related terms, to give the most accurate view of the topics that people cared about most in 2010.
    (To find out more about how we define and calculate Trends, check out this blog post.)

    Top 10 Twitter Trends of 2010

    1. Gulf Oil Spill

    2. FIFA World Cup

    3. Inception

    4. Haiti Earthquake

    5. Vuvuzela

    6. Apple iPad

    7. Google Android

    8. Justin Bieber

    9. Harry Potter & the Deathly Hallows

    10. Pulpo Paul


    These Trends indicate the things that are most meaningful in our lives. Each day on Twitter, people tweet about news, sports, entertainment and cool new technology--and everything else in between. The list of 2010 Twitter Trends reflects what’s happening in our world, demonstrates the power of turning any event or story into a shared experience, and underscores Twitter’s value as a real-time information network.
  • What's Your #TwitterTip?

    Friday, December 10, 2010

    Last week we asked our savvy @twitter followers what tips they most often share with folks who could stand to learn a thing or two about using Twitter. It’s no secret that while much of the world has heard of Twitter, there are still a lot of questions from those who haven’t had a chance to learn how to get the most value out of it. For instance, what if we told you that you don't have to tweet to use Twitter?

    Hundreds of folks from all over the world shared insightful replies that highlighted the most useful tip they could think of for new or unsure users. Here are a few that fall in line with what we think are some important things to remember:


    We could go on, but we know you're busy. Thanks to the folks above who took a second to offer up their advice. It's great to see what lessons people have learned as they better understand how Twitter is useful in their own distinct world.

    We plan to incorporate more of your suggestions into future #TwitterTips. Keep them coming!
  • Who’s New on Twitter #Hindsight2010

    Wednesday, December 08, 2010


    Twitter has grown by more than 100 million registered accounts so far this year. If you joined in 2010, you’re in good company: Bill Gates (@billgates), Cher (@cher), Tiger Woods (@tigerwoods) and the President of Russia (@MedvedevRussia) were also part of the class of folks who decided to jump in this year.

    We cherry-picked a few of these notable accounts and created this “Who’s New on Twitter” graphic that you can interact with to see their first Tweets. But, since we couldn’t highlight all the wonderful new Twitterers in the list, feel free to tweet a shout out to your favorite new account of the year using the hashtag #Hindsight2010.

    Stay tuned for more 2010 trends and Tweets throughout the next few weeks.
  • To Trend or Not to Trend...

    Since Twitter first introduced the Trends feature in the summer of 2008, one frequently asked question has been “Why isn’t X trending?” This question has come up around a variety of subjects, from #justinbieber and #adamlambert to #flotilla, #iranelection and #demo2010.

    This week, people are wondering about WikiLeaks, with some asking if Twitter has blocked #wikileaks, #cablegate or other related topics from appearing in the list of top Trends.

    The answer: Absolutely not. In fact, some of these terms, including #wikileaks and #cablegate, have previously trended either worldwide or in specific locations.

    Given the widespread confusion about #wikileaks, we’d like to offer a longer explanation of how we measure Trends on Twitter, and why some popular topics may not make the list.

    What is a Trend?
    Twitter Trends are automatically generated by an algorithm that attempts to identify topics that are being talked about more right now than they were previously. The Trends list is designed to help people discover the 'most breaking' breaking news from across the world, in real-time. The Trends list captures the hottest emerging topics, not just what’s most popular. Put another way, Twitter favors novelty over popularity (as BuzzFeed noted in a great article & infographic earlier this week).

    What makes a trend a Trend?
    Twitter users now send more than 95 million Tweets a day, on just about every topic imaginable. We track the volume of terms mentioned on Twitter on an ongoing basis. Topics break into the Trends list when the volume of Tweets about that topic at a given moment dramatically increases.

    Sometimes a topic doesn’t break into the Trends list because its popularity isn’t as widespread as people believe. And, sometimes, popular terms don’t make the Trends list because the velocity of conversation isn’t increasing quickly enough, relative to the baseline level of conversation happening on an average day; this is what happened with #wikileaks this week.
  • Now Playing on #newTwitter: Embedded Music, TV Shows, Slides and More

    Monday, December 06, 2010

    One of the most popular features of #newTwitter is the ability to check out photos, videos, and music directly in the details pane. Click on a Tweet with a link to media, and the details pane on the right lets you view embedded media from partners like YouTube, Flickr and USTREAM. You can also hear iTunes song previews and share music with your friends by linking your Twitter account to Ping, iTunes’ new social network for music.

    We’re on a mission to give you more great multimedia content on Twitter, and today we’re adding five new companies to bring you independent TV shows, photos, works of art, slide presentations and entire songs, all right inside the details pane. Twitter users can access embedded media from more than 20 partners in total, including these new companies:


    blip.tv: Watch more than 50,000 independently-produced Web TV shows.


    Instagram: View mobile photos, personalized with Instagram’s colorful filters.


    Rdio: When a subscriber Tweets out a song, Rdio members can listen to full-length songs right inside the details pane,
    for the first time ever. All other Twitter users will hear 30 second song previews.

    SlideShare: Read and share entire presentations, directly on Twitter.


    Dipdive: See photos, videos and new works from Dipdive's community of artists.


    In the next few months we’ll integrate with more content partners. For Twitter users, this means that 140 characters can contain a world of multimedia content, and instantly connect you to video, photo, music and media services all across the Web.
  • A Twitter Holiday Auction - Bid For Literacy!

    Thursday, December 02, 2010

    Did you know Twitter made a special wine to support global literacy?



    We launched the Fledgling Initiative in October 2009 to benefit Room to Read, a non-profit that works with communities throughout the developing world to promote literacy, establish libraries and publish children's books in local languages. Twitter employees helped harvest the first grapes by hand and spent a full year working with Crushpad winery to craft a Chardonnay and Fledgling Pinot Noir, which are now on sale through our site here.

    In spirit of the holidays, we're making limited-edition bottles of Fledgling and other unique gifts available through an auction on eBay's giving works platform. From December 6-16, you can bid on signed bottles, special edition magnums (a fancy word for huge bottle of wine), and lunch at Twitter HQ with co-founder Biz Stone. All proceeds will support the children of Uttarakhand, and the dedicated Room to Read volunteers who are teaching them that literacy can be their connection to a whole new world.

    Bid on a bottle today by going here, and raise a glass to literacy over your holiday dinner. For more on the Fledgling Initiative itself, visit www.fledglingwine.com.

    #TwitterAuction