Premios con trampa

20:00 21-05-2009

Carly Fiorina, expresidenta de Hewlett Packart, reapareció en la prensa durante la campaña presidencial norteamericana como miembro del equipo del candidato republicano McCain. Eso me hizo retomar la lectura intermitente de sus memorias, Tough Choices.

Entre sus recuerdos relata con cierta amargura cómo un acontecimiento fortuito y sin ninguna relación con los hitos de su larga carrera profesional determinó para siempre su imagen pública.

En 1998, siendo ella presidenta de una de las divisiones de Lucent y una total desconocida fuera de su círculo, Fortune decidió crear la lista de las 50 mujeres más poderosas. Fiorina se vio catapultada al número uno y a la portada de la revista. La repercusión fue enorme y el orgullo de su madre, también.

Reconoce que se sintió muy halagada pero que crear una lista de ejecutivos influyentes integrada solamente por mujeres no le parecía una buena idea y así se lo dijo a los redactores de Fortune. Les explicó que el mensaje positivo de mostrarles a otras mujeres que era posible llegar a lo más alto y al mundo de los negocios que podían dirigir compañías de éxito quedaba anulado al dividir la "competición" entre ejecutivos en dos mangas, una masculina y otra femenina. Haciéndolo daban a entender que las mujeres profesionales juegan en una liga diferente, compitiendo entre ellas, y nada es más falso.

Sus razonamientos no tuvieron el más mínimo eco en la publicación. Como ella misma dice, el negocio de Fortune es vender revistas y las listas venden.

La consecuencia fue que un año después, cuando dio su primera rueda de prensa como flamante presidenta de HP, sus respuestas acerca del techo de cristal o de cómo se sentía al ser la mujer más poderosa dieron más titulares que sus proyectos para la empresa. Por más que se negó a aceptar entrevistas personales para revistas femeninas, ser mujer fue ya su rasgo diferencial.

Por más que le molestara, siguió apareciendo en cabeza de la lista durante seis años. Un premio indeseado que no tienes la opción de rechazar. ¿O sí?

3 comentarios

3 comentarios

Gucci Introduction  dijo...

1920s 1920s

In 1921, Guccio Gucci opens a leather goods company and small luggage store in his native Florence. Having spent years working in London's Savoy Hotel, he had absorbed the refined aesthetic of English nobility, and introduces this sensibility in Italy through exclusive leather goods created and produced by the master craftsmanship of Tuscan artisans. 1930s 1930s

Within a few years time, the label enjoys such success as it attracts a sophisticated international clientele, who seek out the equestrian-inspired collection of bags, trunks, gloves, shoes and belts. The horsebit and stirrup motifs were born of this world and become enduring symbols of the fashion house, and of an increasingly innovative design aesthetic. 1940s 1940s

Faced with a shortage of standard materials during the difficult years of Fascist dictatorship in Italy, Gucci establishes itself as an enterprise synonymous with exceptional creativity and resourcefulness. The "Bamboo Bag" is introduced, becoming one of the first of Gucci's many iconic products. A favorite of royalty and celebrity alike, the bag is still available today. 1950s 1950s

During the 1950s, the trademark green-red-green web, which is derived from the saddle girth, becomes a great success and remains one of the most familiar identifiers of the brand. With stores opening in Milan and New York, Gucci starts to build a global presence as a symbol of modern luxury.

Guccio Gucci dies in 1953. His sons Aldo, Vasco, Ugo and Rodolfo take over the business. 1960s 1960s

Gucci introduces products that are cherished by the most iconic figures of the time and become renown for timeless design. Jackie Kennedy carries the Guccishoulder bag, which is known today as the ¿Jackie O¿. Liz Taylor, Peter Sellers and Samuel Beckett wear the unstructured, unisex 'Hobo Bag.' The classic moccasin with horsebit hardware becomes part of the permanent collection at the Costume Institute, Metropolitan Museum of Art in New York. The Flora silk print scarf is created for Grace Kelly.

Gucci continues its expansion abroad with stores opening in London, Palm Beach, Paris and Beverly Hills.

In the mid 60s, Gucci adopts the legendary interlocking double 'G' logo. 1970s 1970s

Gucci continues its global expansion, true to the original aspirations of Aldo, now targeting the Far East. Stores open in Tokyo and Hong Kong. The company increases and diversifies production, carrying out significant research on new more luxurious materials and innovative approaches to design never tabling the legendary quality and craftsmanship synonymous with the brand. The great classics are revamped in new shapes and colors, and new product categories are introduced. 1980s 1980s

In 1982, Gucci becomes a public limited company, and leadership is passed to Rodolfo's son, Maurizio Gucci, who holds 50 percent of the shares. In 1984, Domenico De Sole becomes president of Gucci America. Investcorp, a Bahrain-based investment company, purchases the remaining 50 percent belonging to Aldo Gucci and his descendants in the late 80s. 1990s 1990s

Gucci is relaunched to global renown through a groundbreaking mix of tradition and innovation. Tom Ford becomes creative director of Gucci in 1994 and infuses the luxury brand with a sense of daring and provocation that resonates with celebrity and accomplished elite. The stiletto, and silk cut-out jersey dresses with metallic hardware details become icons of Ford's unique vision.

Domenico De Sole is appointed CEO in 1995, and Gucci makes the highly successful transformation to a fully public company. Gucci is named "European Company of the year 1998" by the European Business Press Federation for its economic and financial performance, strategic vision and management quality. In 1999, Gucci enters into a strategic alliance with Pinault-Printemps-Redoute and transforms itself from a single brand company into a multibrand group. 2000s 2000s

After De Sole and Ford left their posts in 2004, Mark Lee is appointed President and CEO of Gucci division in 2005. Today, creative direction of Gucci is the responsibility of Frida Giannini and Gucci continues to explore its roots. "La Pelle Guccissima" - an entirely original, heat-printed signature leather - has been launched under Giannini¿s direction, and is destined to become the label's next icon, expressing in its workmanship and impeccable quality a strength that is singularly Gucci's.

23:28 23-05-2009

etopbags  dijo...

Balenciaga" fashion trend has been hailed as a revolutionary guide, a lot of celebrities wearing the aristocracy, he was assigned to the fashion, these loyal customers include the Queen of Spain, Belgium Queen, Duchess of Windsor, the queen, such as Morocco, they are all year has been the world major fashion magazine as the best dressed celebrity. :
Cristobal founder Christopher
伦西Warbah yaga learning sewing from her mother started to follow step by step to success, and in 1937 opened in Paris "Balenciaga" haute couture company. Now the "Balenciaga" fashion company attributed to Jacques Bogart SA (Jacques Bogart SA), "Balenciaga" In addition to fashion also operates perfume.
These brands has become a famous brand, the , dependent on them for their outstanding workmanship and design. Not only on behalf of luxury brands, it is high grade, high representatives of the pursuit. Blind pursuit of brand-name is wrong, but we can not deny the traditional brands, creativity and its exquisite design. China has no such brand culture, its historical development and economic infrastructure, but the most important point is China's lack of creation of new talent, would prefer to do low-cost factories in Western countries is also not far from creating their own brands. China's designers are still in the learning and exploration phase, has yet to appear with special design inspired by the excellent designer. And that some of the world's top brand-name start-up the road, but also exactly what we need to draw on learning.

23:35 23-05-2009

Sentido Comun  dijo...

Estoy totalmente de acuerdo con que las listas de mujeres son un "regalo envenenado", porque se coloca la etiqueta vergonzante (como a las supuestas brujas en la Edad Media o a los judíos muy recientemente). No quiero decir que sea una vergüenza ser mujer, en absoluto (yo lo soy) .  No hay peor comentario que "claro, como eres mujer..."
Lo trise es que si hacen listas mixtas, no suelen aparecer mujeres, porque están en posiciones muy lejanas de la cabeza, pero cada vez un poco más arriba.  A ver si haciendo listas mixtas e indicando "la primera mujer aparece en el puesto x y las 5 primeras mujeres en los xxx puestos, queda en evidencia lo relegadas que están las mujeres de valía en el mundo profesional.
Ayer mismo veía datos de un despacho de abogados, en el que tras hacer las loas de los 25 mejores socios, no había ni una sola mujer, a pesar de que la presencia de la mujer en el mundo jurídico es mayoritaria (desde la universidad). 
Si hasta ahora no eran listas de hombres (aunque sólo ellos aparecieran), no hay por qué hacer lista de mujeres, excepto los Head Hunters, que tienen que renovar un poquito su archivo y sus criterios.

11:52 25-05-2009

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